As a leader in digital creative and marketing with over two decades of experience building upon some of the world's most trusted and recognizable global brands—including Microsoft, Xbox, MSN, EMI Records, Elton John, Dole, and Boeing – Obbink has an integral understanding of what brands need to do to stay competitive, and what creative talent needs to thrive. Her revolutionary vision to fundamentally change freelancing and build a company for the future of work is swiftly establishing Filter as both an innovator and trailblazer in the creative staffing space. Driven by her mission to “unite the freelance nation and change the way the world thinks about creative staffing forever”, Obbink and her team are focused on developing and launching ground-breaking initiatives to enrich the professional lives of the Filterati – the creative talent who call Filter home – as well as working to establish Filter as the model for how to unbundle the class system that currently exists in staffing companies. 
In addition to developing a best-of-breed talent roster, Obbink and her team have created unique outsourcing solutions for creative and marketing operations and business process optimization, attracting world-class brands such as Nike, MSN.com, and T-Mobile.