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Tuesday, July 5 • 2:50pm - 4:20pm
MASTERCLASS: What does a Moon Shot for Future Cities look like? Masterclass in building a framework for city-based social action FULL

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“Grand challenges such as health and ageing and sustainable development are both local and global in nature…these have hitherto been addressed from a technological or medical science ‘fix’ perspective and a linear model of innovation rather than one where societal actors work together in the co-production of knowledge tightly linked to innovation… Much of this can come from collaboration locally.”

– Professor John Goddard, 2015

The modern city presents us with the biggest social and environmental challenges of this century: from rising energy consumption and waste, to growing health inequalities, homelessness and unemployment. So, for the key stakeholders within modern global cities, harnessing the untapped collective creative agency around them will be key to addressing the social and environmental issues arising in their metro areas.

In this masterclass session, we will introduce some key principles that help us to understand issues and constraints, stakeholder mapping and collaboration conditions, and solution generation for future cities.

The session will begin with a short presentation that will include some examples of forms of governance, civic action and social innovation. We will then follow with three 15 minute rounds of breakout groups to work through specific ‘Moonshot scenarios’. The outcome of the exercises will be a template for action, giving attendees a practical application of the framework presented.


Keynote Speakers & Presenters
avatar for Rowan Conway

Rowan Conway

Director of Research and Innovation, The RSA
Rowan is the Director of Research and Innovation at the RSA. She leads the Action and Research Centre (ARC) and aims to ensure that the RSA is undertaking rigorous, profile raising and influential research and innovation projects. With the intention of focusing the RSA’s research... Read More →
avatar for Alberto Masetti-Zannini

Alberto Masetti-Zannini

Strategy Director, Impact Hub London King’s Cross
I am Strategy Director at Impact Hub King’s Cross, Founder and President of the Advisory Council at Impact Hub Milan, Director of the Impact Hub Scaling programme and a good lad altogether. Come say hi, I don't bite!
avatar for Alex Soskin

Alex Soskin

Managing Director, Impact Hub Westminster
Alex Soskin has been the Managing Director of Impact Hub Westminster since 2012. He is a Fellow of the RSA, a chartered accountant and finance expert, an avid supporter of social innovation, and an environmentalist. Alex has overseen the support of 2,000 social entrepreneurs via... Read More →


Tuesday July 5, 2016 2:50pm - 4:20pm
Impact Hub Seattle- Waterfall Room

Attendees (45)


Waitlist (46)